SEKOUL KRASTEV

I’m a decision scientist based in Montreal, Canada. I’m passionate about the intersection between technology and decision making and I’m lucky enough to pursue this in two ways:

  1. As Co-Founder & Managing Director at The Decision Lab – an applied research firm dedicated to helping large organizations solve hard problems with behavioral science. We work with partners like Starbucks, McDonalds, the WHO and The World Bank to make people happier, healthier and wealthier.
  2. As a Behavioral Science researcher at McGill, studying how machine learning can help us make better decisions. I am particularly interested in using computational models to explain how some things we describe as ‘biases’ actually reflect a rational use of the finite resources that are available to us.

In the past, I’ve worked as a Behavioral Economics Specialist at The World Bank, a management consultant with the Boston Consulting Group, product strategist at Google, as well as microfinance volunteer at Hand in Hand India.

I have a MSs in Computational Neuroscience from McGill University, where I collaborated with researchers from the University of Pennsylvania and Caltech in applying mathematical models to study decision making.

Feel free to get in touch – I’m always happy to connect.