SEKOUL KRASTEV

I’m an applied behavioral scientist, passionate about the intersection between technology and decision making. At the moment, I’m fortunate enough to pursue these interests in two ways:

  1. As Managing Director at The Decision Lab – a non-profit dedicated to applying behavioral science for social good. Our mission is to create transformational change for people, products and organizations through targeted nudges based on the bleeding edge of behavioral science, digital technologies and data.
  2. As a Behavioral Science researcher studying how AI can help us make better decisions. I am particularly interested in using computational models to explain how some things we describe as ‘biases’ actually reflect a rational use of the finite resources that are available to us.

In the past, I have worked as a Behavioral Economics Specialist at The World Bank, a management consultant with the Boston Consulting Group, product strategist at Google, as well as microfinance volunteer at Hand in Hand India.

I have a MSs in Computational Neuroscience from McGill University, where I collaborated with researchers from the University of Pennsylvania and Caltech in applying mathematical models to study decision making.

Feel free to get in touch – I’m always happy to connect.