SEKOUL KRASTEV, PhD

I’m a decision scientist based in Montreal, Canada. I’m passionate about the intersection between technology and decision making and I’m lucky enough to pursue this in two ways:

1. As Co-Founder & Managing Director at The Decision Lab – an applied research firm dedicated to helping large organizations solve hard problems with behavioral science. We work with partners like the Gates Foundation, The World Bank and Fortune 50’s to make people happier, healthier and wealthier.
2. As a Behavioral Science researcher at McGill, studying how machine learning can help us make better decisions. I am particularly interested in using computational models to explain how some things we describe as ‘biases’ actually reflect a rational use of the finite resources that are available to us.

In the past, I’ve worked as a Behavioral Economics Specialist at The World Bank, a management consultant with the Boston Consulting Group, product strategist at Google, as well as microfinance volunteer at Hand in Hand India.

I have a PhD in Decision Neuroscience from McGill University, where I’ve worked on applying mathematical models of decision making as well as decision science applied to public policy.

Feel free to get in touch – I’m always happy to connect.